Should I pay for ads to sell my book? Only after your book is ready to sell. Ads bring people to your book page, but the page itself has to convince them to buy. If your cover, description, or reviews are weak, ads can cost a lot and sell very little. When those pieces are strong, ads can bring steady sales. In this article, you will get a clear answer, then the solution step by step, and then an industry hack that makes advertising easier and helps you avoid wasting money. Q