Secret Rule #2: Title, Subtitle & Book Description answers a question many authors overlook: how do your title, subtitle, and book description help readers find and choose your book? Together with the rest of your Amazon page, they tell readers what your book is and why they should open it. A beautiful or abstract title can be memorable, but it often does not tell a stranger what the book is about, and it is harder to market on its own. That is why the subtitle, the descripti

What should a book subtitle do? A subtitle should explain what the book is about, who it is for, or what it will help the reader do. It does the work your main title may not have room to do. This is especially important for nonfiction and faith-based books. A meaningful title can feel personal to you but unclear to a stranger. The subtitle fills that gap. In this article, you will get a clear answer, then the solution step by step, and then an industry hack that makes writing