Secret Rule #2: Title, Subtitle & Book Description answers a question many authors overlook: how do your title, subtitle, and book description help readers find and choose your book? Together with the rest of your Amazon page, they tell readers what your book is and why they should open it. A beautiful or abstract title can be memorable, but it often does not tell a stranger what the book is about, and it is harder to market on its own. That is why the subtitle, the descripti
