Secret Rule #4: Keyword, Ad & AI Search Optimization answers a question every self-publisher needs to understand: how do readers find your book when they search? The answer starts with keywords, the exact words and phrases readers type into Amazon, Google, and YouTube, and increasingly the questions they ask AI assistants. If your book does not use the words readers search for, it may never appear in their results, no matter how good it is. Using highly searched keywords in t
