Secret Rule #6: Author Bio, Link in Bio & Email List
Updated: Oct 14
Secret Rule #6: Author Bio, Link in Bio & Email List answers a simple but powerful question: how do readers get to know you, find everything you offer, and stay in touch? Your author bio introduces you, your link in bio connects them to all of your work, and your email list keeps them close.
Most social media platforms allow only one clickable link in your profile. When that link opens a simple hub page, it can connect readers to your social media, Amazon, Goodreads, podcasts, blog, store, Amazon author page, and other media, and invite them to join your email list.
In this article, you will get a clear answer first, then the solution step by step, and then an industry hack that makes your path a little easier and less encumbered by hurdles.
Questions and Answers
Q: Should my bio link go straight to Amazon?
A: It can, but a hub page lets readers choose what they want and lets you collect email addresses too.
Q: How many links should my hub page have?
A: Enough to cover your main channels, organized clearly, with the most important ones first.
Q: What makes a strong author bio?
A: A short bio that tells readers why you are the right person to write this book, in a warm, personal voice, with a professional photo. Put it on your Amazon author page so it appears with every book you publish.
Q: Why do I need an email list if I have social media?
A: Social media platforms can change their rules overnight, but your email list belongs to you. It lets you reach your readers directly whenever you have news, a new book, or a launch.
The Solution
Write a short author bio that explains why you wrote this book.
Set up your Amazon author page with your bio and photo.
Create a simple hub page on your website or a link tool.
Make an email signup the first link on your hub page.
Add your book's Amazon page and your Amazon author page.
Add Goodreads, your podcast, your blog, and your store.
Add your social media profiles.
Use the same link on every platform.
Update it whenever you have news.
The Industry Hack
Put your free gift, such as a checklist or sample chapter, at the very top of your hub page, above your book. A free offer gets more clicks than a purchase link, and once readers join your email list, you can introduce your book to them over time.
Keywords for Amazon and YouTube
author bio, Amazon author page, link in bio for authors, author link hub, email list for authors, author newsletter, author landing page
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