What is a CRM and why would an author need one? A CRM, or customer relationship management tool, is a simple system for keeping track of the people you work with: readers, buyers, event hosts, and partners. As your author business grows, contacts can get lost in emails and notebooks. A CRM keeps names, notes, and follow-up dates in one place so no opportunity slips through the cracks. In this article, you will get a clear answer, then the solution step by step, and then an in
