What Is a CRM and Why Would an Author Need One?
What is a CRM and why would an author need one? A CRM, or customer relationship management tool, is a simple system for keeping track of the people you work with: readers, buyers, event hosts, and partners.
As your author business grows, contacts can get lost in emails and notebooks. A CRM keeps names, notes, and follow-up dates in one place so no opportunity slips through the cracks.
In this article, you will get a clear answer, then the solution step by step, and then an industry hack that makes using a CRM easier and helps you avoid common hurdles.
Questions and Answers
Q: Is a CRM only for big businesses?
A: No. Many simple and low-cost options work well for solo authors.
Q: Does my website already have one?
A: Many website builders, including Wix, include basic contact management.
The Solution
Choose a simple CRM or use your website's built-in contacts.
Add readers, hosts, and partners.
Note how you met each person.
Set follow-up reminders.
Review your contacts once a week.
The Industry Hack
Add a short note to every new contact about what they care about, such as "interested in speaking at church event" or "asked about audiobook." When you follow up, mention it. People remember authors who remember them.
Keywords for Amazon and YouTube
CRM for authors, what is a CRM, author contact management, track readers, Wix CRM for authors, small business CRM, author business tools
Want to see how your book measures up? Download the free 10-point checklist at selfpublishmedia.com.
Comments