Should I publish with Lulu instead of (or alongside) Amazon? For many authors, alongside is the best answer. Amazon reaches the most readers, while Lulu offers extra print options and tools for selling books directly. Lulu is a print-on-demand company that has helped authors publish for many years. It offers formats such as coil-bound books, which are useful for workbooks and journals, and it lets you sell through your own website. In this article, you will get a clear answer