Should I Publish with Lulu Instead of (or Alongside) Amazon?
Should I publish with Lulu instead of (or alongside) Amazon? For many authors, alongside is the best answer. Amazon reaches the most readers, while Lulu offers extra print options and tools for selling books directly.
Lulu is a print-on-demand company that has helped authors publish for many years. It offers formats such as coil-bound books, which are useful for workbooks and journals, and it lets you sell through your own website.
In this article, you will get a clear answer, then the solution step by step, and then an industry hack that makes using Lulu easier and helps you avoid common hurdles.
Questions and Answers
Q: Can I publish the same book on both?
A: Usually yes, as long as you have not agreed to an exclusive program for that format.
Q: When is Lulu a good choice?
A: For workbooks, journals, special editions, and selling directly to your audience.
The Solution
Publish your main ebook and paperback on Amazon.
Decide whether you need special formats or direct sales.
Set up those editions on Lulu.
Use your own ISBN if you want consistent publisher information.
Compare printing costs and royalties before setting prices.
The Industry Hack
Use Lulu for a companion workbook or journal that goes with your main book. Coil-binding lays flat for writing, which readers love for study guides and devotionals. It gives you a second product without writing a second full book.
Keywords for Amazon and YouTube
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Want to see how your book measures up? Download the free 10-point checklist at selfpublishmedia.com.
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