Should an Author Start a Podcast or Be a Guest on One?
Should an author start a podcast or be a guest on one? Start as a guest. Being a guest puts you in front of an existing audience with very little work, while starting your own podcast takes much more time.
Podcasts are a great fit for authors because listeners spend long periods hearing your voice and ideas. That builds trust quickly.
In this article, you will get a clear answer, then the solution step by step, and then an industry hack that makes podcasting easier and helps you avoid common hurdles.
Questions and Answers
Q: How do I find podcasts to appear on?
A: Search podcast apps for your book's topic and note shows that interview guests.
Q: When should I start my own podcast?
A: When you enjoy being a guest and have a clear plan to publish regularly.
The Solution
Make a list of 20 podcasts in your topic.
Listen to an episode of each.
Send each host a short, personal pitch.
Suggest one or two specific topics.
Prepare a free gift for listeners.
Share the episode when it airs.
The Industry Hack
Offer listeners a free resource with an easy web address, such as a checklist at your website. Podcast listeners usually cannot click links while listening, so a simple, memorable address turns listeners into email subscribers and future readers.
Keywords for Amazon and YouTube
podcast for authors, be a podcast guest, start a podcast, podcast book promotion, pitch a podcast, author interviews, podcast marketing for writers
Want to see how your book measures up? Download the free 10-point checklist at selfpublishmedia.com.
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