What Should an Author Put in Their Link in Bio?
What should an author put in their link in bio? One clear link to a simple page that offers your book, your free gift, and a way to contact or follow you.
Most social media platforms allow only one clickable link in your profile. That makes it one of the most valuable spots you have online.
In this article, you will get a clear answer, then the solution step by step, and then an industry hack that makes your link in bio work better and helps you avoid common hurdles.
Questions and Answers
Q: Should I link straight to Amazon?
A: You can, but linking to your own page lets you collect emails too.
Q: How many links should my page have?
A: Three to five. Too many choices can confuse visitors.
The Solution
Create a simple page on your website or a link tool.
Put your free gift first.
Add your book purchase link.
Add one or two other important links.
Use the same link on every platform.
Update it when you have news.
The Industry Hack
Put your free email gift at the top of your link page, above your book. A free offer gets far more clicks than a purchase link, and once people join your email list, you can introduce your book to them over time.
Keywords for Amazon and YouTube
link in bio for authors, best link in bio, author link page, Instagram bio link, TikTok bio link, social media profile tips, author landing page
Want to see how your book measures up? Download the free 10-point checklist at selfpublishmedia.com.
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